At Guest & Co, hotelmarketer.ai is our new service that makes your hotel findable in AI search engines like ChatGPT, Google Gemini, Claude, Perplexity, Grok and Mistral. More and more guests start their hotel search with these AI assistants, and we make sure your hotel is described and recommended correctly there, with a link to your own website, so guests book with you directly. We build a structured AI data layer on your site (llms.txt, AI Connector script and JSON-LD schemas), so these platforms cite your own content as the source instead of an OTA summary. Every month we automatically refresh your hotel data and deliver a combined Content Score & Visibility report. Setup in 48 hours, no development work on your side, no CMS access needed. From the founders of Hoteliers.com and Guest & Co, who have helped hotels win more direct bookings since 2005.
Our hotelmarketer.ai approach combines the technical installation with monthly follow-up. We set up the structured AI data layer on your site, monitor every month how ChatGPT, Google Gemini, Claude, Perplexity, Grok and Mistral talk about your hotel, and deliver a concrete to-do list to sharpen your content. In a single GEO Dashboard you see how well AI reads your site technically, how accurately AI assistants describe you, which sources they cite, and how you rank against hotels near you. In the client portal you’ll find the Content Writer tool that writes copy in your own voice, available in 14 European languages. That copy flows straight back into your AI layer. All of this falls under GEO (Generative Engine Optimization): becoming findable in generative AI search engines like ChatGPT and Perplexity.
What do we offer?
AI data layer setup: Installation of llms.txt, AI Connector script and JSON-LD schemas on your site within 48 hours. The AI Connector automatically switches the description and FAQ to the visitor’s language.
Monthly refresh: Automatic update of your hotel data so AI never cites outdated information, including seasonal offers, new policies and pricing signals.
Content Score & Visibility report: A monthly overview of how ChatGPT, Google Gemini, Claude, Perplexity, Grok and Mistral describe your hotel, plus a score on writing style, depth and question coverage, and an AI Accuracy score that measures how correctly AI describes your hotel. Including a competitive ranking against hotels near you.
Content Writer tool: Have copy written in your own voice in your client portal, based on your hotel data, in 14 European languages, from room descriptions and FAQs to a sustainability page.
GEO (Generative Engine Optimization): The same structured data also strengthens your Google SEO through rich results, so improvements for AI count directly towards search too.
Concrete to-do list: Every month specific improvement points: missing room sizes, unmentioned distances, policies that only appear on OTA listings.
No technical hassle: No development work on your side, no CMS credentials needed. One script tag plus a redirect and you’re done.
The price is a fixed monthly fee: from €59/month on an annual plan (€708/year), €64/month on a six-month plan (€384 per six-month term), or €69/month paying monthly. The monthly plan can be cancelled anytime. For hotel chains or groups of 3 or more properties we offer volume pricing. All data is hosted in the EU and is GDPR-compliant; if you cancel, we keep your hotel data for another 30 days. Prefer to get started yourself right away? Sign up directly at hotelmarketer.ai.
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